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Urban supplier Delta dedicated to quality.(Urban)(Delta Entertainment)
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Video Store
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August 24, 2003
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Copyright informationCOPYRIGHT 2003 Advanstar Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Fostering and developing new talent in the urban filmmaking genre is all part of the business plan for Delta Entertainment, a production and distribution partner with MTI Home Video, especially since the voracious consumer market for product is becoming more sophisticated, said Delta president Joe Kelly Jackson.
Urban consumers want quality more than quantity these days, Jackson said. "For a while anything black-themed or Latino-themed you put out. Even if it was shot on video rather than film it would sell, no problem," he said. "But I find the audiences are getting more sophisticated, they don't want to see the same story told a hundred different times. You need a fresh ...
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