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Cold gold: striking a blow in the age-old quest to find a cure for the common cold.(Almost famous: Victoria Knight-McDowell)(Brief Article)(Interview)
- Article from:
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Entrepreneur
- Article date:
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March 1, 2003
- Author:
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Copyright informationCOPYRIGHT 2003 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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VITAL STATS: Victoria Knight-McDowell, 42, president of Airborne Inc.
COMPANY: Carmel, California, natural cold remedy company that produces effervescent herbal tablets
2003 SALES PROJECTIONS: $10 million to $15 million
STUDY TIME: "I was getting sick in the classroom, and watched parents and teachers constantly catching colds. My family [had negative reactions] to mainstream medication, so we were always doing something that seemed bizarre at the time; now it's common to seek 'alternative medicine.' I started doing research and experimenting with herbs I had luck with in the past."
COVERT OP: "We gave Longs Drugs a dozen tubes to test-market locally. [My ...